Digital chromogenic print
Image: 119.4 x 87 cm (47 x 34 1/4 in.); Framed: 143.4 x 111 cm (56 7/16 x 43 11/16 in.)
Purchase from the J. H. Wade Fund 2012.62
© Hank Willis Thomas
The Unbranded series encourages us to consider how advertising reinforces generalizations surrounding race, gender, and cultural identity.
Hank Willis Thomas chose 2 ads per year published in Ebony, a magazine aimed at African Americans, between 1968—the year Martin Luther King was assassinated—and 2008, the year Barack Obama was elected president. He subtracted all the branding information from the images and added titles, often satirical, to each image. The result is a four-decade survey of how advertisers thought African Americans wanted to see themselves.
The information about this object, including provenance information, is based on historic information and may not be currently accurate or complete. Research on objects is an ongoing process, but the information about this object may not reflect the most current information available to CMA. If you notice a mistake or have additional information about this object, please email firstname.lastname@example.org.
To request more information about this object, study images, or bibliography, contact the Ingalls Library Reference Desk.
Request a digital file from Image Services that is not available through CC0, a detail image, or any image with a color bar. If you have questions about requesting an image, please email email@example.com.