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Oct 17, 2012
Slack Power
Unbranded: Reflections in Black Corporate America
Slack Power
2006
Hank Willis Thomas
(American, 1976-)
Digital chromogenic print
Image: 119.4 x 87 cm (47 x 34 1/4 in.); Framed: 143.4 x 111 cm (56 7/16 x 43 11/16 in.)
Purchase from the J. H. Wade Fund 2012.62
© Hank Willis Thomas
Impression: 1
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Did you know?
The Unbranded series encourages us to consider how advertising reinforces generalizations surrounding race, gender, and cultural identity.
Description
Hank Willis Thomas chose 2 ads per year published in Ebony, a magazine aimed at African Americans, between 1968—the year Martin Luther King was assassinated—and 2008, the year Barack Obama was elected president. He subtracted all the branding information from the images and added titles, often satirical, to each image. The result is a four-decade survey of how advertisers thought African Americans wanted to see themselves.
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