Nov 15, 2013
Nov 15, 2013

Sign with Hat

Sign with Hat


Théodore Blanc

(French, 1898–1985)

and Antoine Demilly

(French, 1892–1964)

Gelatin silver print

Image: 29.7 x 29.6 cm (11 11/16 x 11 5/8 in.); Mounted: 34.8 x 34.1 cm (13 11/16 x 13 7/16 in.)

John L. Severance Fund 2007.33



Symbolic advertising, like this sign for a hatmaker, was an historic relic by the 1930s. The importance of point-of-sale advertising was eclipsed in the 1920s by magazine ads and, in the largest cities, electric signs. Blanc and Demilly were brothers-in-law who inherited a portrait studio in Lyon. They expanded the business to include landscape and street photography that chronicled the changing nature of urban life in Lyon, producing images for publication, for sale, and for exhibition as fine art.

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