Art Museums and Technology Developing New Metrics to Measure Visitor Engagement

As art museums expand their investment and footprint in interactive visitor-engagement technologies, there is increasing need to find more meaningful ways to tell the story about how these enhance and expand the visitor experience. In late 2016, the Cleveland Museum of Art’s Research and Evaluation team with Rockman et al embarked on a two-year project to examine new ways of measuring the impact of these digital interactives in art museums. Project funding was generously provided by the National Endowment for the Arts ArtWorks program.