[image: a hand holding in iPhone, showing the opening screen of the ArtLens App]
  • [image: a hand holding in iPhone, showing the opening screen of the ArtLens App]
  • ArtLens App Scanning
  • ArtLens App docking
  • ArtLens App 2017
A

ArtLens App

The Cleveland Museum of Art’s museum-wide app includes every object on view and connects to the ARTLENS Gallery experience.

ArtLens App (ArtLens Download Instructions) is available for FREE download to iOS9 or higher, or Android devices (4.4+) from the iTunes App Store or Google Play.

The new version of the international award-winning ArtLens App combines the most current technology and innovative design with a wealth of interpretive content for every work of art on view at the Cleveland Museum of Art. The reengineered ArtLens App is a comprehensive overhaul of the first iteration of ArtLens App that launched in January 2013. Listening to user feedback, CMA ensured ArtLens App is faster and more user friendly by reducing its download time to 30 seconds. Improved optimizations have decreased the size of the App making ArtLens App comparable in size to popular social media apps.

The App’s redesigned interface is clean and intuitive and the wayfinding map is more responsive, using 240+ iBeacons throughout every gallery in the museum to improve accuracy and eliminate the need for paper maps. ArtLens App uses Bluetooth technology to connect to the museum’s iconic ArtLens Wall and all ArtLens Exhibition interactives. All artworks favorited at the ArtLens Wall or explored in ArtLens Exhibition gameplay save seamlessly to the “You” section of the App. Photos taken during ArtLens Exhibition gameplay save directly to a device's camera roll. ArtLens App includes a high-definition image and interpretive content about every artwork on display in the museum which is updated in real-time, ensuring that users have access to the most accurate information available. ArtLens App enhances the visitor’s museum experience by providing the option to design individual tours, offering tools to better understand artwork through augmented reality, and guiding users with interactive real-time maps. ArtLens App may be used on-site or from anywhere in the world.

The ArtLens App features five main categories:

1. Search

Search the CMA's collection by artist name, artwork title, and accession number to discover works on view in the museum.  Under “Search” you can find a scrollable list of “Recent Acquisitions," “Collection Highlights,” and “Top 50 Visitor Favorites."

2. Galleries

  • Scan: Using innovative image-recognition software, ArtLens App seamlessly recognizes a selection of two-dimensional artworks and provides additional curatorial and interpretive content. If an artwork is scannable, the scan icon will appear next to the artwork in the gallery and on the artwork's description in ArtLens App. To scan an artwork, open a gallery in the App, select the scan icon in the upper right-hand corner of the screen, and aim your device so the camera captures the entire work of art. After ArtLens App has recognized the artwork, you can lower your device and peruse all additional interpretative multimedia content. Click on important symbols highlighted on your screen to learn more. Each month, additional artworks are made scannable so there is always more to explore and learn.   
  • Map: Galleries are color-coded and grouped thematically to facilitate easier navigation. Tap any gallery number to see a gallery description and all artworks in that gallery.
  • Wayfinding: Push the “Find Me” button at any time to find your exact location in the museum, then search an artwork and tap the gallery number to find exactly what you are looking for and how to get there.
  • Content: The App includes every artwork on view and more than 1,500 videos available for selected artworks. New content is generated on an ongoing basis. Changes to any object on view are dynamically and immediately updated from the backend systems across the app and throughout the museum.
  • Nearby Artworks: Visitor-favorited and featured artworks.
  • ArtLens Exhibition: Visitors can dock their devices at the interactive stations in ArtLens Exhibition and use the App to automatically save all artwork explored and photos captured during gameplay. Artwork saves to "You" in the App and photos automatically upload to a device’s camera roll. If an object is not on view, it will not be saved.
  • Bluetooth: ArtLens App uses Bluetooth to connect to ArtLens Wall and all interactives in ArtLens Exhibition, making synchronization seamless.

3. Tours

Select from "Featured," "Multimedia," "Themed," and Visitor-Created" tours in ArtLens App. The mapping feature locates specific artworks and navigates the entire tour.  

Visitor-Created Tours: Create a personalized tour that may be added to “Visitor-Created" tours and shared with the world. Follow these simple steps to create your own tour.

1. Choose artworks you would like on your tour using any of the following methods:

    - Select the "heart" icon to favorite any artwork on the ArtLens app.
    - Dock your device at the ArtLens Wall and favorite artworks by selecting the "heart" icon.
    - Play an interactive in ArtLens Exhibition while your device is docked and artwork will save to "You."

 2. Select “You” in the App, press “Select” in the upper right-hand corner of the screen and choose the works of art you would like to include on the tour by clicking them.
 3. When you are finished selecting artworks, press “Create a Tour” in the bottom right-hand corner of the screen.
 4. Name your tour and add a description. We encourage you to be creative!
 5. Your tour will automatically save to “You” in the App under “Tours.” 
 6. If you are at the museum, your tour will automatically upload to “Visitor-Created” tours with the most-recently created tours listed first.

4. You

Favorite artworks by tapping the "heart" icon on ArtLens Wall or on individual artworks in ArtLens App.  All favorites are saved under “You.” Artworks played in ArtLens Exhibition interactives are automatically saved in "You" if a device is docked; however, artworks that are not on view will not be saved. Favorites can be used to create personalized tours, find specific artworks in the museum or share on social media.

5. Museum

Get a daily snapshot of events and special exhibitions occurring at the museum as well as the location of restrooms, restaurants and exits. Museum hours of operation are also listed on this page.

Backend System

The CMA established a standardized, well-documented development environment, including: a master application programming interface (API) used for integrating all artwork, artist/creator, and location information, a common framework for defining and testing the content structure and staff workbenches needed to manage both existing and new interactives, a consolidated content delivery network platform for digital assets for all interactives (in ArtLens App, exhibitions, collections online, or any future interactive) for ease of management and troubleshooting, and a single method for connecting interactives to user devices for favorites and saving of user-generated content. The CMA’s custom-built catalog management system pulls live content, writes it once, and then updates it everywhere, making any artwork information or interpretive content updated by the curatorial, registrar, or interpretation departments immediately accessible in all digital interactives. 

Collaborators

From the Cleveland Museum of Art
Digital Innovation and Technology Services: Jane Alexander (Lead, Chief Information/Digital Officer), Adam Gall (Technical Project Manager), Emily Hirsch (Project Manager), Tom Hood (Director of Technology Operations), Niki Krause (Director of Application Services)
Design: Jeffrey Strean (Director of Design and Architecture), Tom Barnard (Senior Graphic Designer), Mary Thomas (Graphic Designer)
Interpretation: Lori Wienke (Associate Director of Interpretation, Curator/Interpretation Lead), Bethany Corriveau (Audience Engagement Specialist), Stephanie Foster (Interpretation), Kevin Kelly (Interpretation)

CMA collaborated with Local Projects on the ArtLens App. Local Projects is the firm that took the app to the next and highest possible level of technical fidelity, ensuring a rapid initial download, optimizing the interactive, real-time wayfinding maps while streamlining the overall design.

From Local Projects
Ethan Holda (Director of Technology), Keeli Shaw (Project Director), Karen Vanderbilt (Senior Graphic Designer), Danny Well (Visual Experience Designer), Edward Blake (User Experience Designer)

From Enharmonic
Dillan Laughlin and Jonathan Saggau
ArtLens is supported by Swagelok.

Copyright Restrictions

Reproduction, including downloading, of works by Pierre Bonnard, Georges Braque, Carlo Bugatti, Salvador Dalí, Andre Derain, Otto Dix, Lee Krasner, Rene Lalique, Suzanne Lalique,  Jacob Lawrence, Charles Loupot, René Magritte, Reginald Marsh, Henri Matisse, Barnett Newman, Pablo Picasso, Man Ray, Marc Rothko, Kay Sage, Yves Tanguy,  Édouard Vuillard, Andy Warhol, and Wilfred Zogbaum, is prohibited by copyright laws and international conventions without the express written permission of Artists Rights Society (ARS), New York.

ArtLens App Scanning
ArtLens App docking
ArtLens App 2017

The Cleveland Museum of Art’s free award-winning ArtLens app is made possible through the generous support of the Swagelok Company, a global leader in fluid systems manufacturing and technology headquartered in Solon, OH.

Swagelok